Challenge
Turn an empty venue and a compressed four-week runway into a smooth, large-scale experience for more than 4,000 people—without allowing the complexity behind it to reach the audience.

Hajkofeeest Anniversary experience · 2026
Kultura Agency organised and marketed SPEEEX’s tenth-anniversary celebration, connecting every creative and operational layer behind one high-stakes deadline.
Context
SPEEEX was marking ten years with employees and guests at HAJKOFEEEST. The scale was significant, the date was fixed and the experience had to honour a company milestone without feeling corporate or over-managed.
Turn an empty venue and a compressed four-week runway into a smooth, large-scale experience for more than 4,000 people—without allowing the complexity behind it to reach the audience.
A company anniversary is not really about a date. It is about the people who created the distance between year one and year ten. The experience had to make that shared source visible.
The Source: one central idea connecting the anniversary story, the live environment, communication and the final film into a single expression of where SPEEEX came from and who built it.
Selected outputs




Aftermovie
Kultura Agency’s role
Kultura Agency was the accountable organisation and marketing partner, coordinating strategy, creative, communication and the moving parts required to make the live experience work.
What we can claim
The gates opened to more than 4,000 SPEEEX employees and guests. The work behind the event stayed invisible; the milestone felt clear, coordinated and shared.
Aftermovie credits
Capabilities